Marketing can benefit from a CRM application in tracking marketing campaigns, marketing projects, budgets, leads, and opportunities. You can cut your costs and understand your ROI for every marketing event you get started. Marketing automation includes lead generation, lead capture and management, campaign management and telemarketing. Today, initial mass marketing activities are often used for the first contact, and then followed by more focused campaigns with specific target audiences in mind. Personalization is quickly becoming the expected norm of interaction, where the customer’s preferences and buying habits are taken into account.
Plan, and manage all your Campaigns, Research / Questionnaire / Survey (RQS) from one central location. Track response of your Targets, and analyse the data to fine-tune your Sales Strategy.